SW23 Sturdy Sports Launch




The Shane Warne Project (SW23) has partnered with Project Clothing to bring you sporting expertise like no other. As one of the worlds leading cricket players Shane has developed a range of innovative and revolutionary apparel for cricketers and athletes around the world. The clothing ranges are built for comfort and performance, and designed to allow athletes to be their best.

SW23 offers the highest quality apparel and accessories, something that Shane has always delivered!


SW23 Sturdy Sport Launch


SW23 Questions

Why did SW23 choose SS?

Sturdy Sports are a high profile cricket retailer on the Melbourne CBD fringe, a well-known precinct for specialist stores of high quality. The Shane Warne PROJECT (SW23) heard about Sturdy through existing clients and were co-incidentally looking to ‘soft’ launch the SW23 cricket and training range at that time. After researching the structure, background and retail offerings of Sturdy we found an experienced and customer focused retail outlet – basically Sturdy Sports covered all the bases. Once we visited the store and met the Sturdy team we were blown away by the local, national and international cricket knowledge and experience of every team member. While there, the level of customer service really did impress; from listening intently to customer’s needs to following up on someone’s new bat purchase from a few weeks prior. A shining light in the world of ever changing cricket retail approaches.

How did SS become a master stockiest?

After an extensive and ultimately successful search, SW23 partnered with Sturdy Sports simply because they ticked all the boxes. A fantastic retail space with all the latest brands and equipment, and an eye for innovation and flair - something Shane Warne is known around the world for! While on the great man, Shane’s vision from the start was to bring together a team of highly professional and experienced cricket lovers with a passion for the game. Performance, innovation and comfort are at the forefront of that vision, and Sturdy pursue these relentlessly for their customers and staff. The minute the SW23 and Sturdy worlds met a synergy grew quickly, along with an enthusiasm for spreading Shane’s vision and legacy through apparel.

What did we do differently than other stockists for SW23?

The Sturdy Sports management and staff are renowned for their expertise and knowledge of all things cricket so it was a natural progression to become retail partners with the SW23 range. Vippy and his staff showed a level of understanding unsurpassed in the industry, a knowledge through personal experience and thorough research to find the best quality equipment and apparel for their customers. Sturdy worked closely with SW23 to customise its in-store retail range, and can also offer club design and customisation. In a nutshell, Sturdy know their stuff!